Kindle
Insight: Cost of living crisis means people can’t afford excess space.
Prop: Less books means more space.
TVC’s
Public libraries received a 25% cut in budget
last year meaning they can no longer afford
to put new titles on the shelves.
Amazon uses its extensive delivery network
to pick up people’s discarded books and
donate them to local libraries.
Kindle partners with feng shui influencer
Cliff Tan, so people can send in videos of
their rooms to be redesigned without books.
COW DYE
Cattle theft has seen a dramatic increase due to cost of living. Cow Dye deters thieves by dying the cow a different colour depending on which farm it belongs to. This cannot be altered by thieves unlike cattle tags and brands.
