Rebel Bourbon

Insight: Young people want to make change, but have become disheartened by the trend of online, performative activism.

Fact: Molotov cocktails require 100-proof alcohol in order to ignite. Rebel Bourbon makes a 100-proof whiskey.

Proposition: Rebel Bourbon is for the fighting spirit.

SUPPLY PACK

Rebel creates a channel for people to send bottles of whiskey to resistance movements around the world.

Rebel creates a webpage where people can write messages of support to be sent on rags alongside the whiskey.

Custom bottle designs for resistance movements.