Tilda
Insight: Tilda goes to extreme lengths in order to ensure each batch of rice is perfect.
Proposition: No inferior grains.
MOBILE GAME
A game that places the player as a Tilda tester.
TIKTOK
A series of TikToks following the lives of
those inside Tilda’s quality control division.
RADIO
EXHIBITION
Tilda sets up an interactive exhibit in the
Tate Modern, giving people a chance to see
the abominations of inferior grains up close.
